Jordan Peterson advises Indigenous nations, governments, industry, and national institutions on the largest governance and economic decisions facing Canada and its North.

As Founder and Principal of Affinity North, he leads work on governance architecture, high-stakes negotiation, trust development, and nation-building. His engagements shape decisions on Arctic corridor infrastructure, critical minerals, energy partnerships, and Northern defence and sovereignty.
A former Deputy Grand Chief of the Gwich'in Tribal Council, Jordan serves on the Board of the Gwich'in Tribal Council, as an elected Director of the Ehdiitat Gwich'in Council, and on the Board of the Gwich'in Settlement Corporation. He is a published voice on Arctic governance, Indigenous economic reconciliation, and the future of the North.

He holds an MBA from SFU's Beedie School of Business. Gwich'in, from Aklavik, NT, and based in Whitehorse, Yukon.